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- BUSINESS, Page 49Business NotesBROADCASTINGTom Brokaw Goes Public
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- If you see NBC News anchor Tom Brokaw on PBS next summer, your
- TV isn't broken. NBC and the Public Broadcasting Service last
- week announced an unprecedented partnership for the 1992
- presidential conventions. The rivals will jointly produce
- programming for PBS. Brokaw will appear on PBS with Robert
- MacNeil and Jim Lehrer, and solo on NBC. The deal provides NBC
- with a graceful way of covering the conventions without
- sacrificing lucrative entertainment shows, since its own
- coverage won't begin until 9:30 p.m. With viewership dwindling,
- the conventions have become an expensive duty for the networks.
- Still, they are loath to offend politicians, who regulate
- broadcasting.
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