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  1.                                                                                 BUSINESS, Page 49Business NotesBROADCASTINGTom Brokaw Goes Public
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  5.     If you see NBC News anchor Tom Brokaw on PBS next summer, your
  6. TV isn't broken. NBC and the Public Broadcasting Service last
  7. week announced an unprecedented partnership for the 1992
  8. presidential conventions. The rivals will jointly produce
  9. programming for PBS. Brokaw will appear on PBS with Robert
  10. MacNeil and Jim Lehrer, and solo on NBC. The deal provides NBC
  11. with a graceful way of covering the conventions without
  12. sacrificing lucrative entertainment shows, since its own
  13. coverage won't begin until 9:30 p.m. With viewership dwindling,
  14. the conventions have become an expensive duty for the networks.
  15. Still, they are loath to offend politicians, who regulate
  16. broadcasting.
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